Jordan Brand Jumpman LA Store
Frasure Reps supplied (12) LED CourtBlade fixtures for a rooftop basketball court at the new Jumpman LA store located in downtown Los Angeles. The store will serve as a retail and brand experience hub for athletes, creatives and passionate Jordan consumers. The rooftop court, the Flight Deck, will host local Jordan Brand-sponsored schools and others on its regulation-size court. To that end, Jumpman LA is anchored by two other core spaces that invite interaction and engagement. The state-of-the-art Flight Lab offers one-to-one diagnostic and performance testing, as well as product customization. The store’s twin Flight Lounges are designed to showcase brand storytelling and local artists alike.
Of the project, Jordan Brand President Larry Miller said, “After seeing firsthand how passionate this community is about the Jumpman during last year’s All-Star Weekend, we are thrilled to open a space here permanently and continue to help make this a place where champions of sport, art and culture can thrive.”
