New Name. Legendary Industry Expertise. Your Personal Lighting Expert.

Frasure Reps, LLC may be a new name in the industry but its founder, Bruce Frasure, is a 35-year sports lighting veteran with an electrical engineering background, an unparalleled level of design expertise, business acumen and industry experience supported by an obsession for customer care. Consider Bruce and his son Patrick your own “Personal Sports Lighting Experts.”

Frasure Reps is unique in a highly personalized way because you get unparalleled sports lighting experience, knowledge, and a friendly consultation combined with leading-edge lighting technology.

Bruce Frasure

Bruce A. Frasure

Bruce Frasure is the founder, owner, and president of Frasure Reps LLC, an independent manufacturer’s representative in the sports lighting market. Bruce has more than 35 years experience in the lighting industry and is involved in the lighting design for sports facilities both domestic and international.

Before forming Frasure Reps, Bruce served as Vice President / General Manager of LSI Courtsider Sports Lighting, a division of LSI Industries. LSI Courtsider Sports Lighting designs and manufactures a complete line of lighting equipment for outdoor and indoor tennis, pickleball, platform tennis, ice and in-line hockey, racquetball, squash, gymnasia, and swimming facilities.

Bruce has been a member of the American Sports Builders Association (ASBA) for over 25 years. He’s active with other associations, including the United States Tennis Association (USTA), Tennis Industry Association (TIA), the International Tennis Federation (ITF) and the Illuminating Engineering Society of North America (IESNA).

He has served on the board of directors for the American Sports Builders Association as president of the supplier division and is a former appointed member of the U.S Tennis Association’s (USTA) Technical Committee, specifically the Lighting Subcommittee. Bruce has contributed to many articles published in trade publications, including Tennis Industry, and Athletic Business.

Patrick Frasure

Patrick epitomizes the spirit of entrepreneurialism in this father and son quest to introduce a bold, new customer-centric sports lighting and consulting firm to the industry. His youthful exuberance, combined with his father’s expertise provides the perfect platform for delivering a level of personalized service unparalleled in the industry.

Born and raised in Cincinnati, OH, Patrick took a brief hiatus from living in the Queen City to attend the University of Dayton, where he earned his Bachelors degrees in Marketing and International Business and graduated in May of 2016.

In his time at the University of Dayton, Patrick held numerous positions at Flyer Enterprises, the fourth-largest student-run business in the nation. His experiences in Flyer Enterprises provided him with management experience, exposure to sales, and valuable professional development while building his entrepreneurial spirit. Through internships and classes, Patrick developed his passion for sales and gained an understanding of how to succeed in fast-paced working environments. In his free time, Patrick enjoys the company of his family and friends, playing and watching sports, and the microbrewery movement that is sweeping the area. Patrick attended Saint Xavier High School in Cincinnati and is proud to be a part of the Long Blue Line.